'Its absolute focus on the customer ensures Ten is consistently making a difference in the lives of those who call on its services. Highly recommended.' Head of Direct Mortgage Acquisition, Lloyds Banking Group

Case studies and white papers


Major Credit Cards

Our experience shows that a well crafted concierge proposition helps drive customer acquisition. For all major banks issuing premium VISA, MasterCard or American Express cards to their most valued clients, the concierge service acts as a lead benefit to promote brand advocacy, reduce the cost of customer acquisition and increase profitability.

As a powerful secondary benefit, spend on the card by an active user provides significant additional revenue. As customers become accustomed to the service, the impact on client retention and individual spend is notable as they continue to delegate requests and develop their trust and loyalty in the program.

If all services are integrated efficiently, credit card customers will use the broader concierge offering. From home improvements to restaurant bookings and motor services to travel, the marketing focus and customer engagement helps establish the card as the main solution for customers’ day-to-day assistance and queries.

'We needed to stand out in a crowded market and behind a concept that would attract and retain the most profitable clients.'

Marketing Director, Major Credit Card

Contact our corporate team to find out more or discuss your requirements in more detail.

Retail Banks

Ten currently provides a range of support services to Lloyds Banking Group and its customers – Home Harmony, for example, is a free home management and support service given to all new Lloyds and Cheltenham & Gloucester home buyers in the UK. Ten also pioneered, developed and executed the highly successful Halifax Welcome Gift Pack proposition which is delivered to all new Halifax home buyers.

'The bigger the challenge, the greater Ten's determination to deliver. It approaches every opportunity with an energy, passion and genuine enthusiasm that many would find difficult to sustain. An absolute focus on the customer ensures Ten is consistently making a difference in the lives of those who call on its services. Highly recommended.'

Head of Direct Mortgage Acquisition, Lloyds Banking Group

Contact our corporate team to find out more or discuss your requirements in more detail.

Driving innovation

Reimagining bank product design in the Experience Economy: an innovator's guide

We needed to stand out in a crowded market and behind a concept that would attract and retain the most profitable clients.

Marketing Director, Major Credit Card