Ten is a truly global company with a single operating platform that offers world-leading concierge services and loyalty solutions.

About Ten


Ten is on call around the clock and around the world to ensure that its high-net-worth members get the most from their busy lives. As a result, Ten helps financial institutions and luxury brands drive engagement, develop trust and strengthen brand advocacy with their most valued customers.

We provide travel and lifestyle concierge and loyalty programs to more than two million members across the globe. Our members are at the center of everything we do and have direct access to unique cultural, gastronomic and travel experiences, exclusively negotiated benefits and unparalleled customer service. With Ten, doors are opened and dreams and aspirations are exceeded.

History of Ten

Ten was founded in 1998 by Alex Cheatle and Andrew Long as a small operation with a compelling vision – to provide personalized service that would help its members get the most from life.

Alex and Andrew began providing a pioneering lifestyle concierge service to 20 members in London. The more requests they took on, the better the business became. As its reputation, contacts and expertise grew, Ten expanded its private membership base. In 2001 Ten won its first corporate contract to provide concierge on behalf of a major banking group. It now runs more than 70 customer and employee loyalty programs with millions of members worldwide.

Ten’s global growth accelerated rapidly from 2007 which led to new offices in San Francisco, New York, Miami, Mexico City, Hong Kong, Singapore, Shanghai, Tokyo, Cape Town, Mumbai, Dubai, Brussels, São Paulo and Melbourne (in addition to London and Maidenhead in the UK). Now Ten employs more than 400 staff worldwide. In 2008, Ten was placed 64th in the Fast Track 100 ranking of Britain's fastest-growing private companies.

Ten’s service has always been underpinned by a simple model. It recruits and trains experts from particular sectors. This expertise and experience is then efficiently and intelligently shared across the international offices via a bespoke knowledge management system. Whenever a member contacts Ten, they will be speaking to a bright, well-resourced individual who will quickly understand and respond to the request.

Our mission

We aim to provide the world’s most personalized and trusted concierge service and loyalty solutions. We exist to earn and deserve the trust of our members through regular, successful, personalized experiences and we use expert people and knowledge management to make our business better as it gets bigger.

We aim to achieve emotional engagement and complete the task both more quickly and with a better outcome than the member could have done themselves.

Building a strong network of trust between our staff, clients, suppliers and members is integral to ensuring that we are the world leaders in concierge and loyalty solutions.

Our values

  • Member focused
  • Pioneering
  • Trustworthy

Ten is a truly global company with a single operating platform that offers world-leading concierge services and loyalty solutions